You must be wandering why a 2-minute video about a certain product had become so viral that it even reached you. How do you have your video make an explosion and announce its presence to the public? Here are the top secrets in a successful video marketing that every business owner should know:
Make sure to have a good story
As what you may have already known, a good story is all it takes for you to attract your potential customers and viewers. Do not just revolve around getting sales, focus on targeting the emotions of your viewers by providing a good story. They should remember you for the story—not the sales. You should make sure that you are able to explain the value that you are going to provide to your customers if they tend to buy your products or service.
If you dare to solve the problems of your customers or grant their hidden desires, then that would be so much better. It would attract your customers, and of course, they will think how worthy your products or services are.
Make sure to have an amazing video within 10 seconds
Can you do it? Utilizing the entire 10 seconds just to show your clients how amazing your products or services are? Make sure that you know how to create a meaty content so that you don’t leave them hanging for more. For instance, in making this video, you should ask yourself, “Why am I going to spend my time watching this video?” You should have something that is worth their precious time, something that will inspire them, or motivate, or teach them, or attract them to your newest products.
Make sure that it is fun
You have to make sure that you don’t get your customers or viewers bored to death just by watching your video presentation. As much as possible, apply something new that could convince them to watch your video, and since you only have a limited amount of time, make good use of it. There is no need to be formal, or too seriously, you can even crack a joke once in a while so that you can make them smile while watching your video.
It’s not bad for you to take the risk, especially you know that you are investing money into it. As long as you don’t limit your imagination, then you can guarantee that your video will come out so well.
Make sure it can be easily found
Your video presentation or short film willbe rendered useless if the viewers are having difficulty in finding your film. You should know how to optimize the SEO value for you to guarantee that your viewers are going to find it in an instant. You should also try availing the Google’s video sitemaps if you wanted to ensure the number of viewers in your video.
Also, you need to make sure that you have a very good description—the one that would lure and encourage your viewers to watch the film that you just made. Feed them with the right information, and you’ll be good to go.
Never stop on educating yourself
Learning doesn’t stop once you step out of college—it’s endless. Therefore, you should keep on educating yourself about the things that you can try to produce a high quality film and make sure that youcan get what you have invested by boosting your sales through your video. To make it short, each and every process is to think carefully to make sure that you create a worthy film.